A lot of feminists hated it, a lot of sleazy guys trolled it, but even so, I found the whole Boobquake thing pretty endearing. Also, McCreight’s
scientific analysis of Boobquake has some statistics, and I’m a sucker for statistics. So anyways, I decided to collect tweets that mention “boobquake” or ”#boobquake” (the hashtag that people used to comment on the event) and churn out some basic numbers about the trend.
(The background, for those who didn’t tune in: Iranian cleric Hojatoleslam Kazem Sedighi says some crazy thing about how women who don’t dress modestly cause earthquakes. One such woman, Jennifer McCreight, reads this on the internet, and makes a
modest proposal to test this hypothesis. She asks women everywhere to wear sultry clothing on Monday, April 26th to see whether or not their combined efforts will cause said earthquake. The Internet quickly falls in love with this potent mix of geekiness, feminism, sex, and humor, and so Boobquake was born.)
I found that there were 47,050 tweets about Boobquake. I wasn’t able to get tweets from the 19th, so there are probably another few hundred tweets that I missed. Even so, this pales in comparison to the 213,834 attendees on Boobquake’s Facebook
event page. Boobquake, in other words, seems to be a Facebook-centric event.
Still, tweets about boobquake can tell us some interesting things about the boobquake trend. (An aside: I get sad when people talk about things ‘going viral,’ because this phrase tends to obscure major differences that exist between online trends. Yes, boobquake became very popular, but what else can we say about it?)
I like to look at the ‘velocity’ and ‘duration’ of a trend. Here’s what boobquake looked like:
This strikes me as a pretty sharp spike as compared to other curves I’ve seen for Twitter trends, and is clearly very tied to the day of boobquake itself. It seems most people heard about and weighed in on boobquake day, then quickly lost interest.
Another thing I try to look into is the ‘distribution’ of a trend. Who, in other words, is taking part in the conversation, and who, if anyone, is leading it? There’s a lot of fancy ways to figure that out, but as an initial step, I looked at who was getting mentioned in these tweets. As it turns out, McCreight (
@jennifurret) gets mentioned a ton—1907 times as compared to #2
@mashable ’s 307 times. This, combined with McCreight’s TV appearances etc., suggests to me that McCreight didn’t just start, but remained at the reigns of the boobquake conversation throughout. There were a total of ~20k mentions in this set of tweets, however, so it’s hard to put her influence in perspective without more analysis.
The last thing worth mentioning that I found in this set of tweets was a number of sub-trends—boobquake aftershocks, if you will. I found, for example, 1332 tweets that mention ‘brainquake’, a movement of women who would rather show off their brains than their boobs (story
here). I also found 89 tweets that mention ’#iranianpickuplines,’ each of which has a mature and charming quip along the lines of ‘Is that your cleavage? Or a fault line?’. I think Twitter’s open structure tends to encourage this splintering of trends, which, depending on the kind of message you’re trying to get out, can be a double-edged sword.
(Special thanks to my Web Ecology Project colleague
@erhardt, who first told me about #boobquake and was particularly interested in the breakdown of #boobquake versus #brainquake on Twitter; his girlfriend hoped that Brainquake would be the more powerful force. Alas.)