Installations

posted 02/23/08 by Rick Webb

We’ve been doing more and more work in the installation space. Installations are really just physical manifestations of interactivity in our minds. Okay, well, scratch that. Where we can add value to installations is bringing interactivity to the table. We all know the score. It’s the “minority report” scenario. Interactive marketing is moving off of the screen and into our lives. It’s all around us. Digital billboards, sure, but digital billboards that we can talk back to. This is a big part of why and how we think of ourselves as a marketing R&D company. There are frontiers here to be explored. New insights and discoveries to be made in terms of how the marketing conversation moves into the world around us.

Here are some recent posts from our employees about Installations:

Hand from Above

From the always excellent Chris O’Shea
Hand From Above encourages us to question our normal routine when we often find ourselves rushing from one destination to another. Inspired by Land of the Giants and Goliath, we are reminded of mythical stories by mischievously unleashing a giant hand from the BBC Big Screen. Passers by will be playfully transformed. What if humans weren’t on top of the food chain?

Cinder 0.8.1

We officially open-sourced Cinder, our framework for creative coding in C++, to the world three weeks ago. And, as we’ve decided to go with a release early and often style development cycle, today we’re releasing version 0.8.1.
A few of the new features include…
  • MutliTouch – supported with the same API across Windows 7 and Cocoa Touch.
  • MSAFluid – CinderBlock port of Mehmet Atken’s Fluid Simulation. As a bonus for Cinder users, the solver on the Mac benches at 2x the speed of the original. You can see what Robert Hodgin has been up to with this new capability in this video:
  • Audio Synthesis – callback-based audio synthesis API
  • Numerous enhancements – plenty of other new functionality, bugfixes and improvements
To read more about the new features and download version 0.8.1, check out the libcinder.org blog.

Cinder!

We are incredibly excited to announce that Cinder (formerly known as Flint) has now officially been released into the wild as an open source project. As described on the main page at libcinder.org, “Cinder is a community-developed, free and open source library for professional-quality creative coding in C++.”
So why did we do this, you might ask? Well, it originated as a solution to a fairly kludge-y work-flow we were using to create music visualizers. We were basically designing in Processing, porting to C++ and testing; repeat. At one point we even considered developing a magic-box type macro that would convert a Processing sketch into C++ and then to an iTunes visualizer. I had also coded a basically blank iTunes visualizer that piped FFT data to processing. Good times, but not ideal. At all.
Instead, we started an internal project codenamed ‘Flint ’ (not only because we liked the name, but because the namespace sounded cool: fli::Surface, etc). The project had two main goals:
First, when we needed to be in C++ (for iTunes plug-ins etc.) we wanted to have our creative coders be able to make things directly in C++. It needed to be approachable. For a while, we called this “The Robert Case” after Robert Hodgin, who was a driving force in making a ton of amazing stuff here at TBG.
Second, we wanted to make sure that any approachability enhancements did not prevent the more hardcore developers from doing the “bare-metal” programming. That was the “AFB Case” after Andrew Bell, who wrote the majority of Cinder here, and has been writing C++ code for ever.
We’ve used various incarnations of Cinder on projects like the augmented reality issue of Esquire Magazine, a music visualizer for Relentless, and Magnetosphere, as well as several internal experiments.
I would also like to reiterate some things that we’ve said in the FAQ of libcinder.org. One, we cannot say enough great things about Processing. It’s not only a great way to dip your toe into the waters of creative coding, but also a powerful platform for doing advanced and amazing things. Another incredible project out there is openFrameworks, which is led by some amazingly talented people and has a great community surrounding it.
I am so glad that we were able to make Cinder open source. Andrew and I both expected a certain amount of internal resistance attempting to do so (a lot of hours went into this!), but that resistance never materialized. We have been the beneficiaries of too many open source projects to list, and we all felt that giving back was the only move we could feel good about.
Check out the cinder website here: http://libcinder.org
Grab the source here: http://github.com/cinder/Cinder

The Water Poster

Amazing

Feelings are Facts

‘Feelings are Facts’ is the latest project from Olafur Eliasson and Ma Yansong.
Finally we can all live together in Photoshop happily ever after…
this site-specific project, located within the big hall of ullens center for contemporary art (UCCA),
beijing is based on a series of previous experiments by eliasson, which deal with atmospheric density.
here, eliasson introduces condensed banks of artificially produced fog into the gallery,
shimmering with an artificial light spectrum, created using arrays of red, green and blue fluorescent lamps.
this illusion in light is not something we find in nature, however, as one walks through the space,
the sights and sensations experience become real.

Nike Music Shoe

Hell Yes!

Flint C++ Tools

There have been a few mentions of our internal C++ library (codenamed Flint) around the web over the last week or two. Over the years we’ve had opportunities to work on some really interesting installation projects and data visualizations, and along the way we decided it would be a good idea to use some common bootstrapping, so that we can get the art side of things rolling a whole lot faster. That bootstrapping has turned into a somewhat larger scale library that makes it easy to do a whole lot of amazing things that used to take us a good deal of time to get working. It goes all the way from simply creating windows and draw-able contexts, to shaders, VBOs, and the once-feared (for me) Quaternion.
At the moment, Flint is very much in Alpha. We haven’t made any plans to release it to the public, but we also haven’t made any plans to not release it either (apologies for the double negative). We should have more news in the upcoming months, as we add necessary features and fine tune everything. We highly recommend checking out OpenFrameworks and Processing if you’re interested in doing high-end graphics or other interactive projects.
Oh, and if we do decide to release Flint, leave a comment and we’ll try to get you on the beta. Again, we still don’t know what the future holds, so no promises ;).

Josh and Anthony go to Maker Faire

Maker Faire 2009 was basically epic to the max.
Highlight of the day (demonstrated above by Josh Carr) was an “adult sized playground” that was composed of two sets of swings and a see-saw. These were then connected through the magic of arduino (a Barbarian Group favorite) to a computer, which then generated music using the measured voltage to modulate the signal. A swing set, that was basically synthesizer. ARE YOU KIDDING ME!?
Are you still not convinced? There was also a life sized version of that board game Mouse Trap that was basically this epic Rube Goldberg. AWESOME! Do you love socially awkward people wearing corsets, welding goggles, and far too much make up? OMFG SO DO I!! There was about a gabillion steampunk kids at Maker Faire as well. I also saw a Tesla Roadster, infinity robots, a belly dancer, a diet Coke + Mentos explosion AND a high school band whose guitarist played a totally amazing flying V guitar. Shred Nation!
You’re super duper jealous, admit it.