An artificial appropriation of different styles from different eras, the hipster represents the end of Western civilization – a culture lost in the superficiality of its past and unable to create any new meaning. Not only is it unsustainable, it is suicidal. While previous youth movements have challenged the dysfunction and decadence of their elders, today we have the “hipster” – a youth subculture that mirrors the doomed shallowness of mainstream society.

N.B. This post was from the last version of our site

Science, as we all know, can only be used for good or evil. But in the case of Axe cologne, we learned that science can also be used for the purposes of sexiness. This amazing discovery was made while we were making the Axe Lab site with the awesome people over at BBH and C-TRL Labs. If you’d like to know more about the sciences of mind control and stimulation, or just see a very nice site, check out Axe Lab.

In non-science news, we recently launched a site for Lego’s line of Bionicle toys with Curtis Birch and On Board Entertainment. Free The Band follows the story of the mysterious disappearance of popularly hairstyled band All-American Rejects and the involvement of the evil Piraka. Our Lego hats are off to usual suspects like Sean Drinkwater and Mike Ma.

N.B. This post was from the last version of our site

Telephones and the sites that advertise them have changed significantly over the past 150 years. For example, phones are no longer made of fire. Another good example of this is the excellent new site we did with Publicis West for the Sidekick 3. Have a look and enjoy the fine music and illustrations from awesomely talented people like Sean Drinkwater, Geoff Lillemon, and the folks at I Love Dust.

In other news, 'boards magazine put us on something called The It List. From what we understand, it’s a really good list to be on. Thanks for including us, 'boards.

N.B. This post was from the last version of our site

IT IS TIME TO GET YER MEATINS ON. That’s right. Ironic use of the browser shake. You know you love it. We’re not gonna tell you much about this just yet, you have to go dig. But we WILL say we did it with Mullen and those guys are pretty cool

The Birtney Spears Fantasy site is now fully live, and doing a good amount of traffic, coincidentally. Props to Elizabeth Arden and Goodby for the change of pace.

Oh, also, I don’t think I ever showed you the Virgin Mobile Parental Enlightenment Kit. We made this with Mother New York. It’s really funny. You’ll like it.

We’d also like to let you know that we’ve refreshed our job postings, and give a big shout out welcome to Liz Whittaker, our new Senior Producer, who starts this Monday. Liz is an old friend of many of us from our Arnold days, and it’s been a dream of ours to make her a Barbarian for years. This was the third time we tried to hire her, and bless her heart, she finally said yes. Maybe this means she thinks we might actually stay in business now.